Brooklinen Review

About Brooklinen

Brooklinen started in 2014 when married couple Rich and Vicki Fulop stayed at a Las Vegas hotel and fell in love with the sheets. When they found out the set cost $800, they figured there had to be a better way. They launched a Kickstarter campaign aiming for $50,000 and pulled in over $200,000 in pre-orders. The brand took off from there.

Based in Brooklyn, New York, Brooklinen sells sheets, pillows, towels, comforters, and loungewear. They’ve expanded into retail stores and you can now find some of their products on Amazon too. The company positions itself as “luxury for less,” which is a bold claim we’ll get into.

Their sheet lineup breaks down into three main styles. Classic Percale for people who sleep hot. Luxe Sateen for people who want something silky. And a Linen collection for that lived-in, textured feel. Manufacturing happens in India (cotton sheets), Portugal (linen), Turkey (towels), and Canada (down products).

The “Luxury” Question

Here’s the thing. Brooklinen built its brand on the idea that you’re getting luxury hotel sheets without the luxury hotel markup. And to their credit, the Luxe Sateen sheets do feel really nice. That 480 thread count sateen has a smooth, buttery finish that holds up to the marketing.

But “luxury” in the bedding world usually means Egyptian cotton with real certifications. Brooklinen’s Luxe line uses a blend of Egyptian and Indian long-staple cotton, not 100% Egyptian. And there’s no Cotton Egypt Association Pyramid Mark anywhere in sight. That’s the certification that actually verifies Egyptian cotton through DNA testing.

So is it luxury? It’s comfortable. It’s well-made enough. But if you’re comparing it to brands with verified Egyptian cotton and Pyramid Mark certification, the “luxury” label starts to feel like marketing.

What You Actually Get

Let’s talk numbers. A queen Luxe Sateen set (fitted sheet, flat sheet, two pillowcases) runs about $179 to $209 depending on the color. Classic Percale queen sets start around $139. Linen sets are the priciest at $249 to $279.

The Luxe Sateen is 480 thread count, 100% long-staple cotton (Egyptian and Indian blend), sateen weave. It’s smooth, has a slight sheen, and works best for cooler sleepers or anyone who wants that silky feel.

The Classic Percale is 270 thread count, 100% long-staple cotton, percale weave. It’s crisp, breathable, and matte. Hot sleepers tend to prefer this one.

All sheet lines carry OEKO-TEX Standard 100 certification, so they’ve been tested for harmful substances. Brooklinen offers a 365-day return window, though there’s a $9.95 return fee for mailed returns. They also have a warranty that covers ripping, tearing, and pilling.

What Buyers Say

On Brooklinen’s own site, they boast nearly 90,000 five-star reviews. On Trustpilot, the score drops to 2.3 out of 5. That’s a pretty significant gap.

The positive feedback is consistent. People love the initial feel of the Luxe Sateen. The percale gets praise from hot sleepers. And the packaging and presentation make the whole thing feel like a treat. First impressions are strong.

The negative feedback is also consistent, and it’s harder to ignore. Durability is the biggest concern. Multiple buyers on Reddit and Trustpilot describe sheets thinning, pilling, or developing holes within a year or two. The BuyItForLife subreddit generally steers people toward other brands. Customer service complaints are common too, with slow response times and difficult refund processes cited repeatedly. The BBB gave Brooklinen a D- after the company failed to respond to multiple complaints.

Look, plenty of people love their Brooklinen sheets and use them for years. But the durability complaints come up too often to dismiss.

How Brooklinen Compares

Feature	Brooklinen Luxe	California Design Den (Egyptian)	Pure Parima
Pyramid Mark Certified	No	Yes (Gold Seal)	Yes
OEKO-TEX Certified	Yes	Yes	Yes
Queen Set Price	~$179-$209	~$90-$130	~$180
Cotton Type	Egyptian/Indian blend	100% Egyptian	100% Egyptian
Thread Count	480	Varies by line	400
Return Window	365 days	60 days	30 days

Who Should Buy Brooklinen?

This brand is for you if:

• You want silky sateen sheets that feel great on day one
• A 365-day return policy matters to you (hard to beat that)
• You’re not specifically looking for certified Egyptian cotton
• You like having percale, sateen, and linen options from one brand

Skip this if:

• You want verified Egyptian cotton with a Pyramid Mark certification
• Durability is your top priority and you expect sheets to last 3+ years
• A D- BBB rating and a 2.3 Trustpilot score concern you
• You’d rather spend $179 on sheets with actual Egyptian cotton certification (Pure Parima, California Design Den)