American Blanket Company Review
About American Blanket Company
American Blanket Company was founded in 2010 with a specific mission: to manufacture cotton blankets in the United States using American cotton. The brand operates a manufacturing facility in North Carolina, a state with historical roots in American textile production dating back to the 19th century.
The domestic manufacturing focus is not a marketing angle bolted onto an imported product. The brand was built around it. The website discloses the manufacturing location, the cotton sourcing, and the production process in more detail than most brands of comparable size.
From a cottonwithlove.com perspective, American Blanket Company presents a clean, straightforward case. They do not claim Egyptian cotton. They claim American cotton, including Supima on premium lines, and they have the certifications and manufacturing disclosure to back it up.
American Manufacturing: What Is Actually There
The textile manufacturing industry in the United States contracted dramatically through the latter part of the 20th century as production shifted to lower-cost regions in Asia and Latin America. By 2010, when American Blanket Company was founded, surviving domestic textile manufacturers were a relatively small group.
North Carolina, where the brand manufactures, retains some of this heritage. The state was historically one of the centres of American textile production, and a number of specialty manufacturers remain. American Blanket Company’s factory produces in small batches, which suits the premium quality positioning but limits the scale at which the brand can operate.
This small batch approach has quality control advantages. Manufacturing in smaller runs allows for closer oversight of product consistency, and domestic production makes it easier to address quality issues quickly. The tradeoff is higher cost per unit.
Supima Cotton: What It Is
American Blanket Company uses Supima cotton on certain product lines, most notably their higher-end throws and blankets.
Supima is a trademarked designation for 100 percent American Pima cotton certified by the Supima Association. Pima cotton is an extra-long staple variety, named after the Pima people of the American Southwest who originally cultivated it. Modern Supima is grown primarily in California, Arizona, New Mexico, and Texas.
The fibre characteristics of Supima are comparable to Egyptian Giza cotton: both are extra-long staple varieties that produce fine, soft, durable textiles. The key difference is geographic origin. Supima is definitively American. Egyptian cotton is definitively Egyptian. Both have independent certification systems that verify the origin and fibre content.
The Supima Association issues certification to manufacturers and retailers who use verified Supima cotton, and licensing requires DNA testing of fibre samples to confirm authenticity. This is a meaningful standard, similar in rigor to the Cotton Egypt Association Pyramid Mark.
Product Range and Quality
American Blanket Company’s range centres on blankets rather than bath towels. Their core products are cotton throws, woven blankets, and heavier utility blankets. The bath textile range is limited compared to dedicated bath brands.
The construction quality reflects the small batch domestic manufacturing model. Products are well finished, consistent in construction, and built for durability rather than disposability. Customer reviews, while not voluminous, are consistently positive on longevity and quality of materials.
The Supima-certified products in the range represent the premium tier and are priced accordingly, typically $60 to $120 for a throw, which reflects both the cotton and the manufacturing costs.
The Made in USA Premium
American manufacturing costs significantly more than equivalent production in India, Pakistan, or China. A bath towel that costs $4 to $6 to manufacture in Asia might cost $12 to $18 to manufacture in North Carolina. This cost is passed through to the retail price.
For buyers where domestic manufacturing is an important value, that premium is well-grounded. For buyers optimising purely on price per textile, the domestic premium is hard to justify on economic grounds alone.
The brand is transparent about this dynamic and does not pretend the premium is solely about cotton quality. It is about manufacturing origin, and they say so.
Who Should Consider American Blanket Company
These products are a good fit if:
- Made in USA manufacturing matters to your purchasing criteria
- Supima cotton (American extra-long staple) is an acceptable or desirable alternative to Egyptian cotton
- Blankets and throws are the primary product category you need
Look elsewhere if:
- Verified Egyptian cotton is specifically what you want
- A wide range of bath towel SKUs is required
- Budget pricing is a primary consideration
Is American Blanket Company Legit?
LegitAmerican Blanket Company makes no Egyptian cotton claims. They use Supima cotton on premium product lines, which is a domestic US variety of extra-long staple cotton from Pima plants grown primarily in the American Southwest. Supima is independently certified through the Supima Association, which verifies fibre origin. The Made in USA claim is supported by disclosed manufacturing in North Carolina. The brand's materials claims are accurate and verifiable.
- Founded
- 2010
- Certifications
- Supima Certified (select products)
What We Liked
- Documented American manufacturing in North Carolina
- Supima cotton used on premium lines, accurately disclosed
- No Egyptian cotton claims, honest about domestic cotton sourcing
- Small batch production with quality control advantages over mass manufacturing
What We Didn't Like
- Not Egyptian cotton, outside scope for provenance-focused buyers
- Higher pricing than imported alternatives reflects domestic manufacturing costs
- Limited product range focused primarily on blankets rather than bath towels
Frequently Asked Questions
Does American Blanket Company use Egyptian cotton?
No. American Blanket Company uses American cotton, including Supima on select premium lines. Supima is an extra-long staple cotton variety grown in the USA and certified through the Supima Association. It is a different cotton from Egyptian Giza varieties, though both are extra-long staple and produce high-quality textiles.
What is Supima cotton and how does it compare to Egyptian cotton?
Supima is a trademarked name for 100% American Pima cotton. Pima cotton is an extra-long staple variety, similar in fibre characteristics to Egyptian Giza cotton. Both produce soft, durable, fine textiles. The difference is origin: Egyptian cotton comes from the Nile Valley region of Egypt, while Supima comes from the American Southwest and other US growing regions. Supima certification is independently verified by the Supima Association.
Is American Blanket Company genuinely made in USA?
Yes. The brand manufactures in North Carolina and discloses this openly on their website. Made in USA claims in the textile category are regulated by the FTC, which requires that substantially all of the product must be made in the US. American Blanket Company's disclosure is consistent with this standard.
What products does American Blanket Company offer?
The brand focuses primarily on blankets, including cotton throws, woven blankets, and some heavier blanket styles. They also produce some bath textiles. The product range is narrower than multi-category bath brands, reflecting the small batch manufacturing model.
Are American Blanket Company products worth the price premium?
The price premium over imported alternatives reflects genuine domestic manufacturing costs. American labour costs are higher than those in major textile manufacturing countries like India, Pakistan, and China. Whether the premium is worth it depends on whether Made in USA manufacturing is important to your purchasing criteria.
Related Reading
Background on the claims this review references.