Casamera Review
About Casamera
Casamera started the way a lot of good product stories do: two friends noticed something was off. Omar Bugaigis and his co-founder moved to the US and realized the home linens they grew up with in the Middle East felt completely different from what was available in American stores. So they decided to make their own.
They launched on Kickstarter in 2018 with a single product, a bath towel made from Egyptian cotton and manufactured entirely in Egypt. The campaign did well, and they followed it up with additional Kickstarter and Indiegogo campaigns for new products, including a bathrobe. The company now operates out of Cairo and Miami, selling through their own website and Etsy.
Casamera’s product line is small (just 16 products), focused mostly on bath towels, hand towels, bath sheets, robes, and scrubbers. They’re not trying to be a full home textiles brand. They’re a towel company first, and they’re pretty upfront about that.
How They Actually Feel
I’ll get right to it: Casamera towels are genuinely soft. Not in the treated-with-silicone-softener way that fades after three washes, but in a “this cotton is actually good” way.
The construction is interesting. One side is traditional terry (the loopy texture you expect from a towel), and the other side is velour (smooth, dense, almost velvety). The terry side handles absorption, and the velour side is what makes you want to just stand there wrapped in it for an extra five minutes after a shower.
Their Signature Collection hits 750 GSM, which is genuinely heavy. For context, most bath towels you’d grab at a department store sit around 400 to 500 GSM. A 750 GSM towel feels more like something you’d encounter at a spa than in your bathroom. It’s plush, it holds a lot of water, and it drapes nicely.
The standard towels (around 450 to 550 GSM) are lighter and more practical for daily use. Still soft, still well-made, but they dry faster between uses. If you have kids who leave wet towels in a heap on the floor (speaking from experience), the lighter option might be more forgiving.
The towels are also oversized, roughly 25% larger than a standard bath towel. That’s a nice touch, especially if you’re tall or just prefer more coverage.
The Egyptian Cotton Question
Casamera’s entire brand identity rests on Egyptian cotton. They claim their towels are 100% long-staple Egyptian cotton, harvested and woven in Egypt. Their blog has articles about authentic Egyptian cotton and the history of the fiber. They clearly want you to know this is the real thing.
And to their credit, Casamera’s story is more traceable than most. They actually manufacture in Egypt. The co-founder has roots in the region. They launched with a crowdfunding campaign that showed the production facilities. That’s more transparency than you get from brands that slap “Egyptian cotton” on a label and source from who-knows-where.
But here’s the thing I keep coming back to: no Pyramid Mark. The Cotton Egypt Association’s Pyramid Mark is the only certification that uses DNA testing to verify that cotton actually came from Egypt. Casamera doesn’t have it. They have OEKO-TEX Standard 100, which confirms the towels are free from harmful chemicals, but that’s a safety certification, not an origin certification.
Does that mean the cotton isn’t Egyptian? Not necessarily. The Pyramid Mark costs money to obtain, and smaller brands sometimes skip it. But without it, you’re relying on the company’s word. And in an industry where “Egyptian cotton” is one of the most abused labels in home textiles, independent verification matters.
Pricing and What You Get
Let’s talk numbers.
| Product | Price | GSM |
|---|---|---|
| Hand Towel | ~$15 | 450-550 |
| Bath Towel | ~$60 | 450-550 |
| Bath Sheet | ~$80 | 450-550 |
| Towel Set (3 pieces) | ~$120 | 450-550 |
| Signature Collection | Higher | 750 |
Free shipping kicks in at $100 for US orders. They offer hassle-free returns, which is reassuring given the price point.
Is it expensive? Yes, compared to most towels. A basic cotton bath towel at Target runs $10 to $20. Even quality Turkish cotton towels from established brands like Brooklinen or Parachute land in the $30 to $50 range for a single bath towel.
Casamera is asking you to pay more for Egyptian cotton sourcing and in-Egypt manufacturing. Whether that premium is justified depends on how much the origin story and the feel matter to you. The comfort is real (I can say that without hesitation), but the price-per-towel puts Casamera firmly in the splurge category.
What Buyers Are Saying
Casamera doesn’t have the volume of reviews that bigger brands do. That’s partly because they’re still a smaller operation selling through their own site and Etsy rather than Amazon.
On Etsy, they carry a 4.6 out of 5 stars from over 600 reviews. Buyers consistently praise the softness, the oversized dimensions, and the quality of the cotton. “Best towels, ever” comes up more than once.
On Product Hunt, reviews from their original crowdfunding community are positive, with people who backed the Kickstarter still using and recommending the towels years later.
On Thingtesting, the picture is more mixed. They have a 2.5 rating from just 2 reviews, with one praising the scrubber product and one expressing disappointment. Two reviews isn’t really enough to draw conclusions from, but it’s worth flagging.
Trustpilot has a single 5-star review. Again, not enough data to mean anything.
The common complaints across platforms are about shipping speed and packaging quality, not the towels themselves. A few buyers mentioned products arriving in less-than-ideal packaging, and delivery times being longer than expected (which makes sense given that the product ships from Egypt).
Who Should Buy Casamera?
These towels are for you if:
- You want an ultra-plush, oversized towel and you’re willing to pay for it
- The idea of Egyptian cotton manufactured entirely in Egypt appeals to you
- You prefer heavier, spa-style towels over lightweight quick-dry options
- You like the dual-sided terry/velour construction
Skip these if:
- You need Pyramid Mark certification to trust an Egyptian cotton claim
- Spending $60 or more on a single bath towel feels unreasonable (totally fair)
- You want a brand with thousands of verified reviews and a long track record
- Fast shipping is a priority for you
- You’d rather put that budget toward a Pyramid Mark certified option like Pure Parima
Is Casamera Legit?
Proceed with CautionCasamera claims 100% Egyptian cotton, manufactured entirely in Egypt. The founding story checks out (Kickstarter in 2018, co-founded by Omar Bugaigis, offices in Cairo and Miami). The OEKO-TEX Standard 100 certification is legitimate and verifiable. However, Casamera does not hold a Cotton Egypt Association Pyramid Mark, which is the gold-standard certification that uses DNA testing to verify Egyptian cotton. Without it, the Egyptian cotton claim rests entirely on the brand's own word. That said, having actual manufacturing in Egypt with a traceable founding story is more credible than many brands making the same claim.
- Founded
- 2018
- Certifications
- OEKO-TEX Standard 100
What We Liked
- Genuinely soft and plush, with a 750 GSM Signature option that feels like a spa towel
- Made entirely in Egypt from locally harvested cotton
- OEKO-TEX Standard 100 certified for chemical safety
- Oversized bath towels (roughly 25% larger than standard)
- Dual-sided design with terry on one side and velour on the other
What We Didn't Like
- No Cotton Egypt Association Pyramid Mark to verify Egyptian cotton origin
- Premium pricing with bath towels starting at $60 and bath sheets at $80
- Very limited third-party reviews (1 Trustpilot review, 2 Thingtesting reviews)
- Small product line of only 16 products total
- Some buyers report slow shipping and packaging issues
Frequently Asked Questions
Are Casamera towels really Egyptian cotton?
Casamera says their towels are 100% long-staple Egyptian cotton, harvested and woven entirely in Egypt. That's a more specific claim than most brands make, and the fact that manufacturing happens in Egypt adds some credibility. But they don't carry the Cotton Egypt Association Pyramid Mark, which is the only certification that uses DNA testing to verify Egyptian cotton origin. Without it, you're taking the brand at their word.
How much do Casamera towels cost?
Bath towels run about $60, bath sheets are around $80, and hand towels are roughly $15. A full towel set (bath sheet, bath towel, and hand towel) costs approximately $120. They offer free US shipping on orders over $100. For comparison, you can get OEKO-TEX certified cotton towels from other brands for half that price, though the GSM and feel may differ.
What GSM are Casamera towels?
Casamera offers towels at different GSM weights. Their standard towels come in at around 450 to 550 GSM, while the Signature Collection sits at 750 GSM. The 750 GSM version is noticeably heavier and more plush, closer to what you'd find in a high-end hotel or spa. Higher GSM means more absorbent but also slower to dry.
Is Casamera a legitimate company?
Yes, Casamera is a real company with offices in Cairo and Miami. They launched on Kickstarter in 2018, co-founded by Omar Bugaigis. They have a verifiable founding story, real manufacturing in Egypt, and OEKO-TEX certification. The main gap is the lack of a Cotton Egypt Association Pyramid Mark. That doesn't make them illegitimate, but it means the Egyptian cotton claim isn't independently DNA-tested.
How do Casamera towels compare to hotel towels?
At 750 GSM (Signature Collection), Casamera towels are heavier than most hotel towels, which typically range from 400 to 600 GSM. They feel more like a luxury spa towel than a standard hotel bath towel. The dual-sided construction (terry on one side, velour on the other) also sets them apart. The tradeoff is that heavier towels take longer to dry between uses.
Do Casamera towels hold up after washing?
Based on buyer feedback across Etsy and Product Hunt, Casamera towels generally hold up well after repeated washing. The brand claims they're built to last a lifetime, which is marketing speak, but Etsy reviews (4.6 out of 5 from over 600 reviews) suggest decent longevity. Some buyers do note that the velour side can lose a bit of its initial softness over time, which is normal for velour-finished towels.
Where are Casamera towels made?
Egypt. Unlike many brands that claim Egyptian cotton but manufacture in India or China, Casamera says their entire production chain stays in Egypt. The cotton is harvested, hand-picked, and woven there, then shipped directly to consumers. The company has offices in both Cairo and Miami.
Related Reading
Background on the claims this review references.