Lulu and Georgia Review

About Lulu and Georgia

Lulu and Georgia was founded in 2012 in Los Angeles by Sara Sugarman, initially as a curated home goods destination with a strong interior design point of view. The brand built its reputation on sourcing furniture, lighting, and decor that felt elevated without being inaccessible. Textiles, including bath towels, came later as a natural extension of the home category.

The brand’s visual identity is distinctive. Where many bath brands default to white-on-white photography and clinical descriptions, Lulu and Georgia shoots their towels in styled interiors, draped over rattan stools and wooden benches, against tiled walls that look like they belong in a boutique hotel in Lisbon or Tulum.

This design-first sensibility runs through the products themselves.

The Cotton Claims: What They Say and What We Verified

The most important thing to say about Lulu and Georgia from a cottonwithlove.com perspective is what they do not claim. There is no mention of Egyptian cotton, no reference to Giza or the Nile, no extra-long staple marketing language that cannot be substantiated.

What they do say is this: their bath towels are made from 720 GSM organic Turkish cotton and are OEKO-TEX Standard 100 certified.

We checked the certification. It is current. The OEKO-TEX mark is independently verified by TESTEX and covers the finished textile for harmful chemical substances. It does not certify fibre origin, but the brand does not need it to, because they are not making a cotton origin claim that requires independent verification. They say Turkish organic, they have an OEKO-TEX cert, and those two things are consistent.

That kind of clean, verifiable claims structure is refreshing.

The Product: 720 GSM Turkish Cotton

At 720 GSM, Lulu and Georgia’s towels sit at the heavier end of the consumer bath towel range. Most mid-tier department store towels land between 400 and 550 GSM. Premium Egyptian cotton options from brands like Luxor Linens or Coyuchi often target 600 to 750 GSM. Lulu and Georgia’s 720 GSM positions them firmly in premium territory on weight alone.

Organic Turkish cotton, particularly from Turkey’s Aegean region, is a genuinely good product. The fibre is typically long-staple (not extra-long staple like Egyptian Giza varieties), which means slightly less fine but still excellent softness and durability. The organic certification adds a meaningful quality signal for buyers who are concerned about pesticide use in conventional cotton farming.

The towels are available in a range of colorways that reflect the brand’s design sensibility: earthy neutrals, warm terracottas, soft sage greens, and a handful of bolder statement colours. The palette changes seasonally.

Pricing and Value

Lulu and Georgia’s bath towels retail at roughly $38 to $58 per individual bath towel, depending on size and colorway. That is genuinely premium pricing for a product that is not Egyptian cotton. For comparison, certified Egyptian cotton bath towels from mid-tier brands typically start around $20 to $30 per towel.

The premium here is partly for the design aesthetic, partly for the organic certification, and partly for the brand’s curated positioning. Whether that premium feels justified depends on how much the visual styling and organic sourcing matter to you.

If you are buying purely on cotton quality and thread credentials, there are more cost-effective options at this GSM in organic Turkish cotton. If the look of the towel in your bathroom is part of the purchase decision, the design premium is real.

What Customers Report

Customer reviews for Lulu and Georgia towels are generally positive, with most comments focusing on the weight and softness of the fabric after washing. Several reviewers note that the towels hold their colour well and do not develop the rough texture that can affect lower-quality cotton after repeated washing.

The most common criticism is the price point relative to the brand’s original positioning as accessible design. As the brand has grown, pricing has moved upward, and some longer-term customers feel the value proposition has shifted.

Returns and customer service receive broadly positive marks across review platforms, which is worth noting given that some competitors in the premium towel category have documented service issues.

Who Should Consider Lulu and Georgia

These towels are a good fit if:

• You want organic Turkish cotton at a serious GSM (720) with credible certification
• The design and styling of your bath textiles matter to you
• You prefer a brand that is honest about what they sell and does not make unverifiable cotton origin claims

Look elsewhere if:

• Verified Egyptian cotton is specifically what you are shopping for
• Price per towel above $40 is outside your budget
• You need a wide range of bath textile SKUs from a single brand