Mallo Towels Review

About Mallo Towels

Mallo Towels launched in 2024 as a direct-to-consumer towel brand with one big hook: the “Marshmallow Towel.” The name says it all. These are meant to feel like wrapping yourself in something pillowy and cloud-like after a shower. The brand operates through their Shopify store and ships to the US, Canada, and Australia.

Their product line is small but focused. You’ve got the Marshmallow Series (their flagship), the Chevron Series (same idea, different texture pattern), and a Body Pumpkin bath accessory. Colors lean pastel and playful: Cotton Candy, Cream Puff, Misty Gray, Lavender Haze, and occasional limited editions in bolder shades like Obsidian Black and Crimson Red.

The brand has gained traction on TikTok and social media, where the soft, squishy aesthetic resonates. And I get the appeal. When I first saw these towels, I assumed they were some kind of premium cotton terry. They’re not.

The Material Reality

Here’s what matters most (and what Mallo doesn’t make obvious): these towels are 85% polyester and 15% nylon. That’s microfiber. There is zero cotton in a Mallo Towel.

You won’t find this information on the homepage or the collection pages. You have to click into a specific product listing and scroll to the details section. The 380 GSM weight gives them a plush, substantial feel, but the fiber content is entirely synthetic. For a site like ours that focuses on cotton and natural textile quality, this is a significant distinction.

Microfiber isn’t inherently bad. It dries fast, feels soft immediately, and tends to be lightweight (the bath towel weighs just 0.55 lbs). But it behaves differently than cotton. It doesn’t breathe the same way. It can develop odors faster if you don’t wash it regularly. And for anyone with sensitive skin or an interest in natural materials, polyester and nylon aren’t ideal.

What You Actually Get

The Marshmallow Towel 2.0 Pack (one bath towel plus one face towel) runs $36.99. A standalone bath towel is $29.99, and face towels are $13.99 each. Family Packs with four sets go for $133.99.

Product	Price	What’s Included
Marshmallow Face Towel 2.0	$13.99	1 face towel (13.7 x 29.5 in)
Marshmallow Bath Towel 2.0	$29.99	1 bath towel (27.6 x 55.1 in)
Marshmallow 2.0 Pack	$36.99	1 bath towel + 1 face towel
Partner Pack	$69.99	2 bath towels + 2 face towels
Family Pack	$133.99	4 bath towels + 4 face towels

The Chevron Series has the same pricing structure with a textured chevron weave pattern instead of the cloud-like ridges.

For the price, these aren’t unreasonable. You can find decent cotton towels for $30 too, but Mallo’s softness-per-dollar ratio is genuinely competitive. The question is whether you want that softness to come from polyester or cotton.

What Buyers Say

Mallo Towels has a 4.7 out of 5 rating based on around 308 reviews, collected through Judge.me on their own site. There are no reviews on independent platforms like Trustpilot or Amazon (they don’t sell there).

The positive feedback is consistent. People love the softness. Quick-drying gets mentioned a lot, which makes sense for microfiber. Several buyers mention fitting more towels in a single wash load because they’re so lightweight. The pastel colors photograph well (this brand lives on visual platforms for a reason).

The negative feedback, when it shows up, tends to focus on absorption. A few TikTok reviewers noted that the towels feel amazing but don’t actually dry your body as effectively as a thick cotton terry towel. That tracks with how microfiber works. It wicks moisture differently than cotton. Some people love the sensation. Others find themselves reaching for a second towel.

One thing I noticed: all reviews are on their own platform. No Trustpilot presence. No Amazon listing. No BBB profile. That’s not unusual for a brand this young, but it means the 4.7 rating comes without any independent verification.

Certification and Transparency Check

This is where things get thin. Mallo Towels lists no certifications on their website. No OEKO-TEX Standard 100. No organic certification (not that it would apply to polyester). No Bluesign. Nothing.

For a towel that you’re using on your face and body daily, the absence of OEKO-TEX is worth flagging. That certification tests for harmful chemicals and substances in textiles. Without it, you’re trusting that the polyester and nylon meet safety standards without any third-party verification.

The brand also doesn’t disclose their manufacturing location. They ship from operations that serve the US, Canada, and Australia, but where the towels are actually produced isn’t stated. For a young DTC brand selling synthetic textiles at this price point, the products are very likely manufactured in China or Southeast Asia (which is fine, but transparency would be better).

Who Should Buy Mallo Towels?

These towels might work for you if:

• You want something ultra-soft and lightweight for everyday use
• Quick drying is a priority (small bathroom, humid climate, gym bag)
• You’re not particular about natural vs. synthetic fibers
• You like the pastel aesthetic and want matching sets on a budget

Skip these if:

• You want cotton towels (there’s literally no cotton in these)
• Third-party certifications matter to you (there are none)
• You have sensitive skin that reacts to synthetic fabrics
• Absorbency is your top priority and you prefer that thick, thirsty cotton terry feel
• You want a towel that’s been through independent safety testing