Purely Indulgent Review

About Purely Indulgent

Purely Indulgent is a Costco house brand for bath textiles, and unlike some Costco brands that change manufacturers frequently, this one has an established manufacturer behind it: 1888 Mills, headquartered in Griffin, Georgia.

1888 Mills has been making textiles since the 1880s. The company supplies towels and linens to major hotel chains and has manufacturing operations in the US and overseas. This is a company with a real history, not a pop-up private-label operation.

That manufacturer pedigree matters because it explains why Purely Indulgent generates genuine positive reviews. These are towels made by a company that knows how to make towels.

The 1888 Mills Credibility Question

Here’s what “made by a credible manufacturer” actually means and doesn’t mean.

It means: the manufacturing process is professional, quality control exists, and the product will generally perform as described in terms of weight, construction, and durability.

It does not mean: all ingredient claims on the label have been independently verified.

Cotton origin verification is a separate process from general manufacturing quality. A factory can produce an excellent-feeling towel from standard long-staple cotton while labeling it Egyptian cotton. This is exactly what happened in the 2016 Welspun scandal, which affected major manufacturers and retailers. Welspun was a credible supplier to Target, Walmart, and others. Credibility did not prevent the substitution.

We are not saying 1888 Mills is substituting cotton. We have no evidence of that. What we are saying is that the Pyramid Mark, from the Cotton Egypt Association, is the only independent mechanism that closes that loop. And it’s not on Purely Indulgent products.

The Costco Value Calculation

At the price Costco sells Purely Indulgent, typically $20 to $30 for a 4-piece set, you’re looking at $5 to $7.50 per bath towel for a 600+ GSM product. That’s an excellent price for that weight and feel.

For buyers who want the best-feeling Costco towel at the best price and aren’t specifically chasing verified Egyptian cotton, Purely Indulgent competes well with Charisma and other Costco options.

For buyers who specifically need the Egyptian cotton authenticity, there is no option in Costco’s regular towel rotation that meets the bar. The Pyramid Mark isn’t there.

How It Compares to Charisma

Costco shoppers often choose between Purely Indulgent and Charisma. The key difference is the manufacturer. Charisma is made by Welspun, the company at the center of the 2016 Egyptian cotton fraud. Purely Indulgent is made by 1888 Mills, which doesn’t carry that specific history.

That said: neither brand has the Pyramid Mark. Neither brand’s Egyptian cotton claim is independently verified. The cleaner manufacturer history at 1888 Mills is a real advantage, but it doesn’t close the verification gap.

The towels themselves are comparably plush. Many users who have tried both give Purely Indulgent a slight edge on initial softness. Charisma’s HygroCotton line, which doesn’t claim Egyptian cotton, is the cleanest option at Costco for buyers who just want honest labeling on a good towel.

Who Should Buy Purely Indulgent

Buy Purely Indulgent if you want a plush, affordable Costco towel and you’re comfortable with an unverified Egyptian cotton claim from a manufacturer with a good general reputation. Don’t buy it if the Pyramid Mark is your required standard for Egyptian cotton authenticity.