Softerry Review
About Softerry
Softerry is a small DTC brand launched in 2019 making pure organic cotton towels at 500 GSM with OEKO-TEX Standard 100 certification. The positioning is intentionally simple. Organic cotton. Real certification. Fair pricing.
In a towel market crowded with exotic cotton claims and invented technology names, simplicity is underrated.
The Product
500 GSM is an excellent everyday weight for a bath towel. It sits in the practical sweet spot: substantially more absorbent than a cheap 350 to 400 GSM towel, and considerably faster to dry than the ultra-heavyweight 700 to 800 GSM options at the top of the market.
The pure organic cotton construction means the fibres are grown without synthetic pesticides or fertilisers. This matters primarily for buyers who care about what their skin is in contact with every day and about the upstream environmental impact of cotton farming. Organic cotton farming has lower chemical input and is generally better for soil health and local water quality than conventional cotton.
OEKO-TEX Standard 100
The OEKO-TEX Standard 100 certification on Softerry towels covers the finished product. It means the towels have been independently tested for over 100 potentially harmful substances, confirming that the dyes, chemical treatments, and processing agents used in manufacturing don’t present a health risk.
For an organic cotton brand, this is the baseline expected certification. It covers the manufacturing safety side; GOTS would cover the full organic supply chain end to end. Softerry’s OEKO-TEX status is real and verified, which puts it ahead of brands that claim organic without independent certification.
No Exotic Provenance Claims
Softerry doesn’t claim Egyptian cotton, Turkish cotton, extra-long staple, or any other premium provenance language. They make organic cotton towels. The straightforwardness of this positioning is a quality signal in itself. Brands that know what they make and are confident in it don’t typically need to inflate the description.
Value for Certified Organic
For buyers who want certified organic cotton without paying premium brand pricing, Softerry offers one of the better value ratios in this category. Brands like Coyuchi and The Organic Company carry GOTS certification (which covers more of the organic supply chain than OEKO-TEX) but charge significantly more. Softerry’s OEKO-TEX certification is the right credential for what it covers, and the pricing reflects a small brand without the overhead of a well-established premium brand.
Who Should Buy Softerry
Buyers who want certified organic cotton at an everyday weight without Egyptian cotton claims or inflated materials language. Not buyers who need Egyptian cotton specifically or who want heavyweight 700 GSM plush. For the straightforward organic cotton towel buyer, Softerry does what it says.
Is Softerry Legit?
LegitSofterry makes no Egyptian cotton claims. Organic cotton with OEKO-TEX Standard 100 certification is accurately described. The certification is independently verified. There is nothing to flag on materials transparency. The brand's straightforward positioning is itself a positive signal in a category full of inflated claims.
- Founded
- 2019
- Certifications
- OEKO-TEX Standard 100
What We Liked
- Pure organic cotton with OEKO-TEX Standard 100 certification
- 500 GSM is a solid everyday weight
- Honest positioning. No inflated cotton origin claims
- Good value for a certified organic product
- Consistent reviews on softness and durability
What We Didn't Like
- Not Egyptian cotton
- Simple product range without the breadth of larger brands
- 500 GSM is mid-weight; not the choice for buyers who want heavyweight towels
- Newer brand with less review depth than established names
Frequently Asked Questions
Does Softerry use Egyptian cotton?
No. Softerry uses organic cotton. They don't claim Egyptian cotton. Their positioning is around pure organic cotton without any exotic provenance language.
Is Softerry OEKO-TEX certified?
Yes. Softerry holds OEKO-TEX Standard 100 certification, which independently verifies the finished towels are free from over 100 harmful substances. This is a genuine, independently verified certification.
What is 500 GSM for a towel?
500 GSM (grams per square metre) is a mid-to-heavyweight everyday towel weight. It's softer and more absorbent than a standard hotel towel (typically 400 to 450 GSM) without being the ultra-heavy 700 to 800 GSM that takes longer to dry. 500 GSM is often described as the ideal everyday weight: plush enough to feel good, practical enough to dry between uses.
Is Softerry organic cotton GOTS certified?
Softerry holds OEKO-TEX Standard 100 on finished products. GOTS (Global Organic Textile Standard) certification, which covers the full supply chain, is not prominently displayed. OEKO-TEX is the chemical safety verification; GOTS provides broader end-to-end organic supply chain verification.
How does Softerry compare to other organic cotton towel brands?
Softerry's closest comparable brands include Coyuchi (GOTS certified, higher pricing), The Organic Company (Danish brand, GOTS certified), and Quiet Town (OEKO-TEX certified, design-focused). Softerry competes on value: certified organic at accessible pricing without premium brand markup.
Related Reading
Background on the claims this review references.