Truly Soft Review

About Truly Soft

Truly Soft is an Amazon brand selling towels and bedding at budget price points. Their marketing emphasizes softness, and the name reinforces that positioning. What the name does not tell you is that a significant portion of the product line uses microfiber content to achieve that softness, rather than premium cotton fiber quality.

The Egyptian cotton claims on some Truly Soft products are where the marketing gets genuinely problematic.

The Microfiber and Egyptian Cotton Contradiction

Here is the core issue with Truly Soft’s claims. Egyptian cotton is a long-staple natural fiber valued specifically for its natural properties: breathability, softness that develops with washing, and durability over years of use. These properties come from the fiber itself.

Microfiber is polyester cut into very fine strands. It feels soft because synthetic fibers can be engineered to a specific texture. When you blend microfiber with cotton, the softness in the finished product largely reflects the microfiber content. The cotton, whatever percentage is included, is not doing the primary work.

A product that is described with Egyptian cotton claims while including significant microfiber content is not delivering Egyptian cotton performance. It is delivering synthetic softness with a cotton-heritage marketing label attached.

Certification Check

We checked Truly Soft products for Cotton Egypt Association certification, OEKO-TEX Standard 100, and GOTS organic certification. We found none across the product line. For a brand making premium cotton claims, the complete absence of third-party certification is a significant issue.

What the Softness Actually Is

Truly Soft products do feel soft, and that is what drives their positive reviews. The softness is real. The source of that softness is the problem. Microfiber and cotton blends feel different from genuine long-staple cotton: initially very soft, but the feel does not improve with washing the way real Egyptian cotton does, and the durability of the fabric is different.

Buyers who compare Truly Soft products against certified Egyptian cotton from brands with proper authentication consistently note that the feel diverges significantly after a few months of use.

The Bottom Line

At budget prices without Egyptian cotton marketing, Truly Soft microfiber-cotton blends would be a reasonable and honest product in their category. The problem is the Egyptian cotton positioning, which implies a quality and sourcing standard that the products do not appear to meet based on available evidence.