Under the Canopy Review
About Under the Canopy
Under the Canopy has been making certified organic home textiles since 2002, which puts them ahead of most brands in this space by more than a decade. The company is based in New York and sells sheets, towels, duvet covers, and related bedding. Their credentials stack up in ways that matter: GOTS certified, B-Corp certified, and OEKO-TEX certified.
The founder, Marci Zaroff, is a recognized figure in the sustainable textile industry and has been an advocate for organic fiber standards for over 20 years. That background shows in how the brand operates. They don’t just hold certifications. They can tell you where the cotton was grown, who spun it, and where it was woven.
What the Certifications Actually Mean
GOTS is the standard that matters most here. The Global Organic Textile Standard requires that at least 70 percent of fiber content be certified organic, and it audits the entire supply chain, not just the farm. That means the spinning mill, the weaving facility, the dyehouse, and the finishing operation all get checked. Under the Canopy’s products carry the GOTS label across their core sheet and towel lines.
B-Corp certification is a different kind of verification. B Lab assesses the company’s overall social and environmental performance, including how they treat workers, their environmental footprint, and their governance practices. A brand can hold GOTS certification while still being a poor corporate actor. B-Corp adds the layer of company-level accountability.
OEKO-TEX Standard 100 confirms the finished products are free from harmful chemicals. All three certifications together make Under the Canopy one of the more thoroughly certified brands in the organic home textile space.
The Cotton Question
Under the Canopy uses certified organic cotton, primarily sourced from India. They do not use Egyptian cotton, and they don’t claim to. This is worth stating plainly because some organic brands muddy their sourcing language.
For buyers focused specifically on Egyptian cotton, this brand isn’t the right fit. But for buyers focused on verifiably clean, organic-farmed fiber made without synthetic pesticides or chemical finishes, Under the Canopy delivers exactly what they promise. The authenticity score here reflects honesty about materials, not the presence or absence of Egyptian cotton.
What You Get
The sheet sets are the core of the product line. They offer organic cotton percale and sateen options in queen and king. The towels are softer than they are heavy. Most buyers describe them as lightweight and quick-drying rather than the plush, spa-weight feel you’d get from a 700 GSM cotton towel.
The color palette runs toward muted naturals: ivory, stone, sage, sky. There aren’t many bold options, which fits the brand’s aesthetic but may limit choices for buyers who want specific colors.
Pricing sits in the mid-premium range. More expensive than mass market organic cotton brands, less expensive than boutique specialty brands. A queen sheet set typically runs around $100 to $180 depending on thread count and style. Towel sets are priced in line with comparable certified organic brands.
What Buyers Say
Customer feedback is generally positive across both their own site and major retailers. Common praise centers on softness, how the products feel after washing, and the peace of mind from certified organic materials. The most common complaint is that the towels feel thinner than expected, especially for buyers coming from a heavyweight cotton towel.
A smaller number of reviews mention pilling on sheets after extended use. This tends to come up more with percale weaves and isn’t unusual for organic cotton, which can be slightly shorter staple than Egyptian or Supima long-staple varieties.
How Under the Canopy Compares
| Feature | Under the Canopy | Delilah Home | Boll and Branch |
|---|---|---|---|
| GOTS Certified | Yes | Yes | Yes |
| B-Corp | Yes | No | Yes |
| Cotton Origin | Organic India | Organic Turkey | Organic long-staple |
| Made In | India | Portugal | India |
| Towel GSM | Mid-weight | 700 | Not specified |
Who Should Buy Under the Canopy
This brand fits buyers who prioritize verified organic certification and want a company with genuine long-term commitment to clean textiles. The B-Corp status adds accountability beyond the product level.
Skip this brand if you’re specifically looking for Egyptian cotton, want a heavyweight plush towel, or need a wide color selection. But if clean, verified organic fiber is the goal, Under the Canopy is one of the most credible options available.
Is Under the Canopy Legit?
LegitUnder the Canopy's GOTS certification is independently audited and covers the full supply chain from raw fiber through finished product. Their B-Corp certification requires rigorous third-party review of environmental and social practices. The brand was founded in 2002 and has maintained these certifications consistently. They're transparent about using certified organic cotton from India rather than Egyptian cotton, which is actually a mark of honesty rather than a weakness. No misleading claims found.
- Founded
- 2002
- Certifications
- GOTS (Global Organic Textile Standard), B-Corp Certified, OEKO-TEX Standard 100
What We Liked
- GOTS certified organic cotton across sheets and towels
- B-Corp certified, with independently audited social and environmental performance
- Full supply chain transparency, including named manufacturing partners
- Available at major retailers including Target and Amazon alongside their own site
- Honest about cotton origin: certified organic, not Egyptian
What We Didn't Like
- Not Egyptian cotton, so skip if that's your primary criterion
- Some reviewers find the towels thin compared to high-GSM luxury options
- Premium pricing relative to conventional organic alternatives
- Color range is limited, leaning toward muted neutrals
Frequently Asked Questions
Is Under the Canopy really organic?
Yes. Under the Canopy holds GOTS (Global Organic Textile Standard) certification, which is the most rigorous organic textile standard available. GOTS requires independent third-party audits at every stage of production, from the cotton farm through the finished product. Their certification is not self-reported.
Where is Under the Canopy cotton from?
Under the Canopy uses certified organic cotton primarily sourced from India. This is not Egyptian cotton. If you're specifically looking for Egyptian cotton, this brand won't fit your criteria. But the organic sourcing is independently verified.
Is Under the Canopy a legitimate B-Corp?
Yes. B-Corp certification requires a verified score on the B Impact Assessment, covering governance, workers, community, environment, and customers. It's audited by B Lab, not self-declared. Under the Canopy has maintained B-Corp status since 2016.
How do Under the Canopy towels feel?
Most buyers describe them as soft and comfortable, though not the thick, heavy towels you'd get from a 700+ GSM Egyptian cotton brand. They're lighter and dry faster. If you want a plush, hotel-weight towel, you may find them slightly thin. If you want a soft, clean, quick-drying everyday towel, they work well.
Where can I buy Under the Canopy?
Under the Canopy sells through their own website at underthecanopy.com, as well as Target, Amazon, and other major retailers. Buying through a major retailer gives you the protection of that retailer's return policy, which can be useful.
Related Reading
Background on the claims this review references.