Sand Cloud Review

About Sand Cloud

Sand Cloud was founded in San Diego in 2014 by three friends with a shared interest in beach culture and ocean conservation. The idea was simple: sell good-looking beach towels, donate a meaningful percentage of the profits to marine life protection, and build a community around the brand’s environmental values.

They appeared on Shark Tank in 2017 and landed a deal with Robert Herjavec. That appearance put the brand in front of millions of viewers and led to significant sales growth. The conservation story got scrutinised in the process, and it held up.

The brand sells Turkish cotton blend towels. They say so on every product page. There’s no Egyptian cotton claim to investigate.

The Turkish Cotton Blend

Sand Cloud’s towels are made from a Turkish cotton blend, which they describe in their product specifications. Turkish cotton is a long-staple variety known for soft texture and durability. In a beach towel context, the blend construction allows for a lighter product that still absorbs well and dries quickly on both the towel and you.

These are not heavyweight bath towels. The construction prioritises portability over maximum plushness. For beach use, that’s the correct trade-off.

OEKO-TEX Certification

Sand Cloud holds OEKO-TEX Standard 100 certification. For a beach towel that spends extended time against skin in hot sun, this matters more than it might for a bathroom towel. The certification confirms the dyes and processing chemicals used in production don’t contain harmful residues. Given the range of patterns and colours Sand Cloud offers, having that chemical safety verification is useful assurance.

The Conservation Mission

Sand Cloud’s charitable giving model has been part of the brand since launch. They donate 10% of profits to marine conservation. The organisations they’ve supported include the Surfrider Foundation and other ocean-focused nonprofits.

This is a real program, not a “we plant a tree per purchase” claim. The giving has been documented in press coverage, reinforced by the Shark Tank scrutiny, and consistent with the brand’s founding purpose. It doesn’t make the towels better, but it’s a genuine component of what you’re buying.

What Sand Cloud Isn’t

Sand Cloud is a beach towel brand. If you’re looking for heavyweight Egyptian cotton bath towels for a luxury bathroom, this is the wrong section of the market. The towels are designed for outdoor use, travel, and beach days. They’re lighter, more portable, and available in more patterns than typical bath towels.

For buyers who want an honest, cheerful, well-certified beach towel from a brand with a documented social mission, Sand Cloud delivers. The Turkish cotton blend performs well in its intended context, and the brand has been transparent about what it makes since the beginning.