Best 700 GSM Towels: Plush Without the Wait

The Case for 700 GSM

If you’ve used 600 GSM towels and thought “this is nice, but I want more,” 700 GSM is your next stop. It’s a noticeable step up in plushness and weight without crossing into the territory where towels become impractical for home use.

Here’s the thing: 700 GSM is actually the sweet spot for people who want spa-quality towels at home. Going to 800 GSM introduces real drying problems. Staying at 600 GSM leaves you wanting. 700 GSM splits the difference perfectly.

For a full breakdown of what GSM means and how it affects your towel, see our towel GSM explained guide.

The Best 700 GSM Towels

Luxury Pick: Abyss & Habidecor (4.6 rating)

This is the towel other brands are trying to be. Abyss & Habidecor makes their 700 GSM towels from Egyptian cotton with a construction quality that’s immediately obvious. The loops are uniform, the edges are perfectly finished, and the towel gets softer with every wash.

You’ll pay for it. Bath towels run $80 to $200 depending on size and collection. That’s a lot. But if you’ve ever wondered what a truly exceptional towel feels like, this is the answer.

Best Egyptian Cotton: Kemet Cotton (4.4 rating)

Kemet Cotton offers their Giza Egyptian cotton towels across 600, 700, and 800 GSM weights. The 700 GSM option gives you genuine long-staple Egyptian cotton with zero-twist construction and OEKO-TEX certification at a more reasonable price than Abyss.

The zero-twist construction matters here. At 700 GSM, traditional loop towels can feel slightly heavy and dense. Zero-twist keeps the towel feeling lofty and soft while maintaining all that absorbency. If you want Egyptian cotton at 700 GSM without spending $150 per towel, this is where I’d start.

Best American-Made: Bellino Fine Linens (4.4 rating)

Bellino targets the luxury hotel market and it shows. Their 700 GSM towels have a substantial, well-made feel with clean construction. If supporting American manufacturing matters to you, Bellino is one of the few options at this weight class.

Best Organic: Under the Canopy (4.2 rating)

If you want GOTS-certified organic cotton at 700 GSM, Under the Canopy delivers. Their towels are genuinely plush and the organic certification is legitimate, not a marketing sticker. Pricing is competitive at $30 to $45 per bath towel.

Delilah Home (4.1 rating) is another solid GOTS organic option at 700 GSM if you want an alternative.

Best Value: Textilom (4.2 rating)

Textilom makes surprisingly good 700 GSM towels for the price. You’re looking at $20 to $30 per bath towel, which is budget territory for this weight class. They won’t match Abyss in softness or longevity, but for everyday use, they punch well above their price.

Best Value Runner-Up: Towel Bazaar (4.2 rating)

Towel Bazaar sits right alongside Textilom in the value category. Similar pricing, similar quality, similar rating. Both are good options if you want to fill a bathroom with 700 GSM towels without spending a fortune.

Pick whichever has the colors you want. You won’t be disappointed by either.

Best for Sustainability: American Blossom Linens (4.3 rating)

American Blossom Linens uses 100% American-grown cotton and manufactures domestically. Their 700 GSM towels are thick, well-made, and come with a clear supply chain story. Pricing is mid-range at $35 to $50.

More 700 GSM Options Worth Knowing

SALBAKOS (4.3 rating) offers both 600 and 700 GSM, making it easy to try both weights from one brand. Solid mid-premium quality.

Smyrna (4.1 rating) makes 700 GSM towels with Turkish cotton. Good loops, good absorbency, reasonable pricing around $25 to $35.

Pact (4.1 rating) brings organic cotton to the 700 GSM category at a fair price. Not as plush as Under the Canopy, but reliable.

Piglet in Bed (4.0 rating) offers 500 and 700 GSM options. Their aesthetic is linen-adjacent and distinctly European. Pricing reflects the brand positioning at $45 to $65.

Riley Home (3.8 rating) rounds out the field at 700 GSM. Decent quality but nothing that stands out from the crowd at the price.

A Note on Brands That Claim 700 GSM

If you’ve been looking at Onuia, know that their GSM runs lower than advertised. They market as 600 GSM, but what arrives is thinner than that number suggests. When a brand can’t be trusted on a straightforward measurement like GSM, I wouldn’t trust their other claims either, including the “Egyptian cotton” label, which doesn’t hold up to verification.

Stick with brands that are transparent about their materials and manufacturing. At 700 GSM, you have plenty of honest options.

What Makes a Good 700 GSM Towel

At this weight, construction quality matters even more than at 600 GSM. More material means more ways things can go wrong.

Look for consistent loop height. Run your hand across the towel. If loops are uneven or some areas feel thinner than others, the manufacturing isn’t precise. At 700 GSM, you should feel uniform density across the entire surface.

Check the selvedge. That’s the finished edge of the towel. On a quality 700 GSM towel, it should be tight, evenly stitched, and reinforced. A weak selvedge on a heavy towel means unraveling within months.

Cotton type matters more as GSM increases. A 700 GSM towel made from short-staple cotton will feel stiff and cardboard-like. Long-staple Egyptian or Turkish cotton at 700 GSM feels plush and fluid. The fiber length determines whether all that density works for or against you.

Drying and Care

700 GSM towels need more attention than lighter ones. Here’s what actually works.

Spread them fully after every use. Not folded on a hook, not bunched on a ring. A double towel bar is ideal. The more surface area exposed to air, the faster it dries.

Wash in warm water with minimal detergent. Excess detergent builds up in dense towels and makes them stiff over time. Never use fabric softener. It coats the loops and kills absorbency.

Tumble dry on medium heat and don’t over-dry. Pull them out while slightly warm. A 700 GSM towel should last 4 to 6 years with proper care.

If you notice a musty smell developing between washes, your towels aren’t drying fully. Either add ventilation to your bathroom, wash more frequently, or consider dropping to 600 GSM.

The Bottom Line

For most people upgrading to 700 GSM, I’d recommend starting with Textilom or Towel Bazaar at the value end, or Kemet Cotton if you want the best Egyptian cotton option. If money isn’t a factor, Abyss & Habidecor is simply the best towel you can buy at this weight.

700 GSM is genuinely the best balance of luxury and practicality for home use. It’s plush enough to feel special, practical enough to use every day.