Quince Towels Review (2026): Every Line Compared, and Which One to Buy
Quick Verdict
Our rating: 4.2 / 5. The best-value Turkish cotton towels in the category, provided you pick the right line and follow the care label.
Quince’s pitch is “luxury for less,” and with towels it mostly holds up. Every line is 100% long-staple Turkish cotton woven in Turkey, priced at $25 to $37 a bath towel, with free shipping and a 365-day return window. Consumer Reports put Quince’s Organic Turkish Waffle at the top of 20 brands in late 2025. Reviewers who’ve compared it to Boll & Branch call it 90% as nice at half the price, and I don’t think that’s far off.
The catches: the towels aren’t pre-washed, so they shrink a couple of inches and lint for the first few washes; they’re two inches shorter than Brooklinen’s; the return policy only covers unwashed towels with the tag on; and Quince’s strikethrough “was” prices are a fiction. None of those are dealbreakers. They’re just the things the glowing reviews leave out.
One more thing to clear up, since a lot of people arrive here from our sheets coverage: Quince does not sell Egyptian cotton towels. Everything is Turkish. If that’s what you were looking for, skip to the alternative at the end.
Top Picks at a Glance
| Pick | Best For | Where to Buy |
|---|---|---|
| Quince Classic Organic | Best all-round Quince towel | Check Price → |
| Quince Ultra Plush | Plushest Quince towel | Check Price → |
| Quince Ribbed Quick Dry | Humid bathrooms, long hair | Check Price → |
| 🏆 Kemet Cotton | Egyptian cotton at Quince-adjacent prices | Check Price → |
| Brooklinen Super-Plush | Pre-washed, no lint, longer | brooklinen.com |
🏆 For Egyptian cotton towels with a stated GSM and 30-day returns, see: Best Egyptian Cotton Towels of 2026 →
What Quince Actually Is
Quince launched in 2018 out of San Francisco with a direct-from-factory model: no warehouses full of inventory, no wholesale, no retail stores, products shipped from the mill to you. That’s how it sells a $50 cashmere sweater and how it sells two 800 GSM bath towels for $59.90. The brand sells only through quince.com, so you won’t find these on Amazon or in a store.
For towels, Quince works with Turkish mills in the Aegean region, which is the traditional heart of Turkey’s towel industry. It’s a sensible choice. Turkish cotton is long-staple, and Turkish terry mills are among the best in the world at this price. Our Turkish vs Egyptian cotton guide covers what the fibre difference actually means; the short version is that a good Turkish towel is a good towel, full stop.
Every Quince Towel Line in 2026
Quince sells six towel lines, and they’re genuinely different products. Prices are what I saw on quince.com at the end of August 2026. All bath towels are 30 x 56 inches, bath sheets 40 x 70, hand towels 20 x 30, washcloths 12 x 12. Everything is 100% Turkish cotton made in Turkey.
| Line | GSM | Cotton | Certification on the product page | Bath towels, set of 2 | Bath sheets, set of 2 | Bundle (2 bath + 2 hand + 2 wash) | Reviews |
|---|---|---|---|---|---|---|---|
| Classic Organic | 550 | Organic Aegean | OEKO-TEX 21.HTR.68745 | $50 (sold out when checked) | $80 | $72 (4-piece) | 4.9, 92 |
| Plush Organic | 700, zero-twist | Organic Aegean | OEKO-TEX 18.HTR.56308 | $60 | $90 | $86 (4-piece) | 4.7, 54 |
| Ultra Plush (“New”) | 800, twisted | Conventional | None listed; lint warning on page | $59.90 | $89.90 | $99.90 | 4.8, 569 |
| Ribbed Quick Dry | 600 | Conventional | None listed | $49.90 | $74.90 | Yes | 4.7, 341 |
| Waffle Terry (reversible) | 550 | Conventional | None listed | $49.90 | $74.90 | $79.90 | 4.7, 124 |
| Organic Turkish Waffle | Not published (roughly 320 by Consumer Reports’ weight) | Organic | ”OEKO-TEX” in the collection FAQ only | $74.90 | Available | Available | Consumer Reports #1 |
Also worth knowing: the Turkish Cotton Bath Mat bundle (two 21 x 34 inch mats, 1,400 GSM) is $64.90 and has over 500 reviews at 4.9. And the “Turkish Spa” line you’ll see in reviews from 2020 to 2024 (27 x 54 inches, 700 GSM, $39.90 for two) no longer exists. It was replaced by the Ultra Plush in early 2025, which is bigger and heavier. If you’re reading an older review, it’s describing a different towel.
About Those Strikethrough Prices
Every Quince towel set shows a crossed-out “was” price: $59.90 “was $114,” $49.90 “was $118,” $74.90 “was $158.” Those aren’t prices Quince ever charged. They’re Quince’s estimate of what a traditional retailer would charge for the same product, and they’re generous estimates.
Here’s what real competitors actually charge for two bath towels: Brooklinen Super-Plush (770 GSM) $109, Brooklinen Plush (500 GSM) $99, Parachute Classic (700 GSM) $98, Boll & Branch Plush (700 GSM, GOTS and Fair Trade) about $56 as part of a $169 six-piece set. So Quince’s Ultra Plush at $59.90 is genuinely about half of Brooklinen and Parachute. It is not 48% off $114. Compare the real numbers and Quince still wins on price; it just wins by less than the strikethrough suggests.
How Quince Towels Perform
I’m leaning on published testing here because there’s a lot of it and the numbers agree.
Absorbency. Yahoo Shopping’s tester (updated December 2025) soaked four Quince lines: the Ultra Plush held about four litres of water, the Classic three and a half, the Ribbed three, and the Waffle Terry the least. All fine for a bath towel; the plush lines simply hold more because there’s more cotton.
Drying time. The same test: Ribbed about 45 minutes in the dryer, Waffle Terry about 40, Classic about an hour, Ultra Plush just over an hour. On a hook, the Daily Beast’s tester found the Organic Waffle dry within 24 hours; the Ultra Plush takes longer, which is the price of 800 GSM. If your bathroom is humid, the Ribbed and waffle lines are the ones to buy, and our best quick-dry towels guide has the full comparison.
Softness over time. Consumer Reports found no loss of softness on the Organic Waffle after washing. Fairly Curated has been using Turkish Spa towels since 2020 and reports them still going in 2025, with one fraying edge. The Ultra Plush stays plush, though Yahoo noted the pile flattens a little.
Shrinkage. This is Quince’s weak spot. Nothing is pre-washed. Yahoo measured about three inches of length lost on the Classic and Ultra Plush, and the Waffle Terry went from 30 x 56 to roughly 28 x 52. Consumer Reports’ only complaint about the top-rated waffle was shrinkage. Wetried.it calls 5 to 10% shrinkage “normal” for Quince. Wash cold, dry low, and if you want a full-size bath towel after washing, buy the bath sheet.
Lint. Quince’s own product pages for the Classic and Ultra Plush warn about “shedding/linting during the initial washes.” Apartment Therapy’s Brooklinen-versus-Quince waffle test noted that Brooklinen doesn’t lint and Quince does. It settles after two or three washes.
Size. 30 x 56 is a standard US bath towel, but it’s two inches shorter than Brooklinen’s, and there are no hanging loops.
The Consumer Reports Result
This deserves its own section because it’s the single most-cited fact about Quince towels, and it’s slightly misunderstood.
In November 2025, Consumer Reports rated Quince’s Organic Turkish Waffle bath towel 96 out of 100, the top score among 20 brands tested, ahead of West Elm’s waffle and Brooklinen’s Dreamweave. The praise was for softness that didn’t fade with washing and strong absorbency. The only knock was shrinkage.
Two things to know. First, that’s the Organic Turkish Waffle at $74.90 for two, not the $49.90 Waffle Terry, and not the plush lines. They’re different towels. Second, the waffle is a light towel: Consumer Reports lists it at 0.77 pounds for a 30 x 56 inch towel, which works out to roughly 320 GSM. It’s excellent at what a waffle does (fast drying, quick wicking) and it is nothing like a plush hotel towel. If you buy it expecting the towel that won Consumer Reports to feel thick, you’ll be disappointed for reasons that have nothing to do with quality.
Which Quince Towel Should You Buy?
This is the question the reviews don’t answer well, because most of them test one line. Here’s how I’d match them:
| You want | Buy | Why |
|---|---|---|
| A plush, heavy, hotel-style towel | Ultra Plush (800 GSM) | Most cotton per dollar in the range; over an hour to dry |
| The best all-rounder with certification | Classic Organic (550 GSM) | OEKO-TEX number on the page, dries in an hour, kid-proof |
| Weight and certification together | Plush Organic (700 GSM zero-twist) | The quiet one; zero-twist means soft without softener |
| A humid bathroom, or long hair | Ribbed Quick Dry (600 GSM) | 45-minute dry, sheds less, still feels like a towel |
| The fastest-drying option, spa feel | Organic Turkish Waffle | Consumer Reports’ number one; light, crisp, not plush |
| A cheap waffle for a guest bath or gym | Waffle Terry (550 GSM) | $49.90 for two; shrinks the most, so size up |
If you only remember one thing: the plush lines and the waffle lines are opposite products, and Quince’s marketing doesn’t make that obvious. Decide whether you want heavy or fast-drying first, then pick.
What Buyers Complain About
Quince’s Trustpilot score is 4.7 from over 4,000 reviews and its BBB rating is A+, so this is a well-liked company. Filter for towels and a few consistent issues appear.
Shrinkage and no returns after washing. The return policy requires the hang tag attached and the item unwashed. So you can’t wash a towel, watch it shrink three inches, and send it back. Buy the bath sheet if that worries you.
Stitching. A one-star Trustpilot review from August 2026 describes a waffle towel’s stitching coming out after a month; a two-star from April 2025 reports seam threads after one wash. Rare against the volume of reviews, but present.
Lint. Covered above. Quince warns you, which is more than most brands do.
Refund timing. A June 2026 complaint describes a refund refused by the payment processor at 180 days despite the 365-day policy. Quince’s BBB profile shows 177 complaints in three years, mostly about orders and refunds across all categories, not towels specifically. There are also reports of accounts flagged for “return abuse.” The 365 days is real, but treat it as 180 to be safe.
Stock. The Classic Organic set of two was sold out when I checked, and Ultra Plush bundles and the ribbed bath mat sell out regularly. If you want a matching set, buy it all at once.
Color changes. A January 2026 review describes blotchy color in the first week. Isolated, but worth a cold, separate first wash.
Quince vs Brooklinen vs Parachute vs Kemet
| Quince Ultra Plush | Brooklinen Super-Plush | Parachute Classic | Kemet Reserve | |
|---|---|---|---|---|
| Cotton | Turkish, conventional | Turkish | Turkish | Giza Egyptian, Nile Delta |
| GSM | 800 | ~770 | 700 | 700, zero-twist |
| Bath towel size | 30 x 56 in | 30 x 58 in | 30 x 56 in | 27.5 x 55 in |
| Pre-washed | No | Yes | Yes | No stated |
| Certification | None on page | OEKO-TEX | OEKO-TEX | OEKO-TEX |
| Price for two bath towels | $59.90 | $109 | $98 | $149.95 (Signature 600 GSM: $93.95) |
| Returns | 365 days, unwashed only | 365 days | 60 days | 30 days, no questions |
| Made in | Turkey | Turkey | Turkey | Egypt |
The honest read: Quince is the value pick by a wide margin, and for a Turkish cotton towel there’s no good reason to pay Brooklinen or Parachute prices unless pre-washing, lint, and two extra inches matter to you. Kemet is the different-cotton option: for people who came to Quince looking for Egyptian cotton and found out there isn’t any.
If You Wanted Egyptian Cotton
A lot of readers land here from our Quince Giza cotton sheets coverage assuming the towels match. They don’t. Quince’s Giza claim is sheets only, and even there it’s unverified by the Cotton Egypt Association.
If Egyptian cotton is the point, Kemet Cotton is what I’d look at next. It’s Giza cotton from the Nile Delta in a 600 GSM Signature line ($93.95 for two, about $47 a towel) and a 700 GSM zero-twist Reserve line ($149.95 for two), OEKO-TEX certified, with a 30-day no-questions return that doesn’t care whether you’ve washed it. The Signature is about $20 a towel more than Quince’s Ultra Plush; you’re paying for the fibre and the origin, not the weight. The usual caveat: Kemet launched in 2025 and doesn’t yet carry the Pyramid Mark, so its Egyptian origin rests on the brand’s own sourcing detail rather than a third-party stamp. Pure Parima has the stamp if you need it.
Sale Pattern
Quince doesn’t do discount codes. The site runs evergreen 10% off when you buy two or more towel sets and up to 25% on bundles. Beyond that, the sales are short and predictable: Black Friday (late November into early December), a one-day sale after Christmas, an “Insider Sale” around late March (24 hours, up to 30%), and Memorial Day and Fourth of July events at up to 36% off. If a set you want is in stock at full price, it’s usually cheaper to buy it than to wait, because the sets sell out before the sales.
Care
Quince towels reward a careful first wash more than most:
- Wash alone, cold, before first use. This handles the lint and the dye at the same time.
- No fabric softener. It coats the loops and kills absorbency.
- Tumble dry low. Heat is what drives the shrinkage.
- Expect two or three washes before the plush lines stop shedding.
- The waffle lines like a shake after drying to open the texture back up.
Our how to wash towels guide has the full routine.
The Bottom Line
Quince makes honest, well-made Turkish cotton towels and sells them for about half of what Brooklinen and Parachute charge. Pick the Ultra Plush if you want weight, the Classic Organic if you want a certified all-rounder, the Ribbed or Organic Waffle if you want fast drying, and buy the bath sheet if three inches of shrinkage would bother you.
It’s not Egyptian cotton, it’s not pre-washed, and the “was” prices are marketing. Go in knowing that and Quince is one of the easiest recommendations in this category.
Related Reading
Get our reviews first on Google
Add Cotton With Love as a preferred source and Google will show you more of our towel and sheet reviews.
Frequently Asked Questions
Are Quince towels good quality?
Yes, for the money. Every Quince towel line is 100% long-staple Turkish cotton made in Turkey, and the two organic lines carry OEKO-TEX certificate numbers on the product page. Consumer Reports rated the Organic Turkish Waffle the top towel of 20 brands in late 2025. The trade-offs are real but manageable: the towels aren't pre-washed, so expect a couple of inches of shrinkage and some lint in the first washes, and the towels are two inches shorter than Brooklinen's.
Which Quince towel is best?
It depends on what you want. For a plush, hotel-weight towel, the Ultra Plush (800 GSM, $59.90 for two). For the best all-rounder, the Classic Organic (550 GSM, OEKO-TEX, $50 for two). For humid bathrooms or long hair, the Ribbed Quick Dry (600 GSM, dries in about 45 minutes) or the Organic Turkish Waffle (Consumer Reports' number one, $74.90 for two). The Plush Organic (700 GSM zero-twist) is the sleeper pick if you want weight and certification together.
Does Quince sell Egyptian cotton towels?
No. Every towel Quince sells is Turkish cotton, grown in the Aegean region and woven in Turkey. Quince's 'Giza cotton' label appears only on its sateen sheets. If you specifically want an Egyptian cotton towel, Quince isn't the place; look at Kemet Cotton or Pure Parima.
How much do Quince towels cost in 2026?
Sets of two bath towels run $49.90 to $60 depending on the line, except the Organic Turkish Waffle at $74.90. Bath sheets are $74.90 to $90 for two, hand towels $29.90 to $36 for two, and the four or six piece bundles $72 to $99.90. Shipping is always free. Quince also shows a strikethrough 'was' price on every set (for example $59.90 'was $114') that no real competitor charges; compare the actual price, not the strikethrough.
Do Quince towels shrink?
Yes, more than most. Quince towels aren't pre-washed. Yahoo Shopping's 2025 test measured about three inches of length lost on the Classic and Ultra Plush after washing, and the Waffle Terry shrank from 30 x 56 to about 28 x 52 inches. Consumer Reports' only knock on the top-rated Organic Waffle was shrinkage. Wash cold and dry low, and buy the bath sheet if you want a bath-towel-sized towel after washing.
What is Quince's return policy on towels?
365 days from delivery for a full refund or exchange, with a free prepaid label, but only if the item is unwashed, undamaged, and still has the hang tag attached. In practice that means you can't wash a towel, decide you don't like it, and return it. Final-sale promotions are excluded. Some buyers have also reported refunds being refused by the payment processor after 180 days despite the 365-day policy.
Quince vs Brooklinen towels: which is better?
Brooklinen's towels are pre-washed, two inches longer, come in more colors, and don't lint; they're also about 40% more expensive (Super-Plush is $109 for two versus Quince Ultra Plush at $59.90). Apartment Therapy's head-to-head on the waffle towels picked Brooklinen as the splurge. If you're price-sensitive, Quince gets you most of the way for a lot less. If you hate lint and shrinkage, pay for Brooklinen.
Do Quince towels shed lint?
The plush lines do at first. Quince's own product pages for the Classic and Ultra Plush warn about shedding during the initial washes, and that matches reviewer experience. Wash the towels alone, cold, with no softener for the first two or three cycles and it settles. The Ribbed and waffle lines shed noticeably less.